China Beauty Expo

Writer Véronique Lo | February 23, 2017

Celebrating its 22nd anniversary, China Beauty Expo is set to take place at the Shanghai New International Expo Center on May 23–25. The 2017 show will feature France as the ‘country of honour’, in addition to more than 1,200 international brands and 500 presences from 26 countries and regions, who will present the latest beauty products, technology and services. For top-tier distributors and brand owners, the new 100+100 Buyers’ Program is not to be missed: 100 top-level international beauty buyers have been invited to take part in the B2B programme, which includes a series of targeted initiatives and activities to help initiate cross-border partnerships and generate business.