British natural skincare brand Wildsmith Skin has made its debut in Hong Kong at Joyce Beauty—and it’s proof that bioactive plant formulas and clinically tested results are a winning recipe for the modern skin.
Inspired by the peaceful woodlands planted by William Wildsmith, a horticulturist in the nineteenth century, Wildsmith Skin restores the relationship between native plants and humans through skincare products that reflect the power of nature.
At the moment, five Wildsmith products have debuted in Asia at Joyce Beauty: Active Repair Platinum Booster, Copper Peptide Serum, Copper Peptide Cream, Nourishing Cleansing Balm and Radiance Polisher.
First exclusively launched at Harrods in September 2019, the Active Repair Platinum Booster is by far the brand’s most sophisticated product. Targeting aging skin that lacks density and firmness, this superior cream harnesses a delivery system enhanced with platinum particles and collagen-boosting peptides to increase their own bioavailability in the skin. Infused with antioxidative moss culture extract, encapsulated oxygen, cell-boosting molecules and glycosaminoglycan boosters, this targeted booster also gives a lovely, meadowy scent of 100% natural mandarin red peel oil and neroli flower oil.
Amongst all the clinically tested products, the Active Repair Copper Peptide Cream revealed impressive effectiveness in giving significant skin restructuring. Over a period of 28 days by 34 female subjects aged 18 to 65, with dry to very dry skin, 89% of subjects showed a significant restructuring effect with a 30% decrease in the skins protein content, indicating an increase in epidermal cell renewal; 71% of subjects showed a significant increase in collagen density of +6%; and over 91% said skin felt regenerated, smoother, moisturised, softer and nourished.
It’s not hard to see why given its powerful formula boasting Ayurvedic moringa seed oil, collagen-boosting copper peptides and skin-firming paracress flower. The lighter, gel texture makes it pleasant to apply on the skin in all four seasons.
But that doesn’t mean the products can’t be gentle on the skin. We were impressed by the Active Repair Nourishing Cleansing Balm, which acts as a brilliant cleanser and makeup remover that melts away all the build-up and excess oil from the skin after a long day. Without drying out the skin, the rosehip oil, meadowfoam seed oil, calendula oil work together to lock in moisture, soothe irritation and improve skin tone, texture and pigmentation.
For best results, mix a Wildsmith spoon of Radiance Polisher into 2-3 spoons of the balm and massage onto face and neck once a week. The 100% natural blend of exfoliants including walnut shell powder, rosehip seed powder, bentonite clay gently polishes away dead skin cells, leaving a glowing complexion.
Even better than biodegradable plastics, there’s no risk of harmful micro-particles entering the soil or sea—mycelium simply breaks down without a trace. The glass containers are 100% recyclable and can be endlessly reprocessed with no loss of quality, and all the papers used are fully recyclable in local facilities.