Fit Face

Writer Véronique Lo | October 29, 2014

Working out regularly is essential to keep you healthy and fit – and the same goes for your face.

Everyone knows how powerful massage can be for relieving tension and easing the body and mind. While this centuries-old panacea is as popular as ever, it is only relatively recently that the Western world is waking up to its benefits in tightening, toning and rejuvenating the face.


FaceGym may indeed be the dream therapy as it irons out creases and shapes the complexion from the comfort of your chair (albeit in the middle of busy Selfridges in London).

The technique is the brainchild of spa junkie and undercover serial facialist, Inge Theron, who over the past four years has been globetrotting with one agenda: to seek out the best therapies and report her experiences in the Financial TimesHow To Spend It.

“I have tried everything”, Theron explains, “from dragon’s blood, injecting my own blood back into my face, smearing lamb placenta thrice daily over my visage, having four golden threads stitched into my face and countless other treatments that have frozen, heated or even stunted muscles or nerve endings.” The outcome of Theron’s far-reaching research was that muscle stimulation methods or manually strengthening the muscles in the face was a winner every time.

Facial massage is not new (it has been practised in ancient cultures for centuries), but Theron’s contemporary twist is more of a facial workout than a facial. FaceGym cleverly blends time-tested techniques with modern science, choreographed to recreate a typical gym workout and delivered by your personal ‘Face Trainer’ and giving the ultimate non-invasive, finger face-lift.

“Facial muscles are crucial to the way we look and with regular stimulation can lift, tone and tighten the skin, boost blood circulation and collagen production giving a fresh youthful appearance,” she says. “There are over 650 muscles in the human body with roughly 50 concentrated in the face, and it takes approximately 43 to frown and 17 to smile, but without proper stimulation, face muscles are prone to sagging.”

And there is more as face trainers target deep into the muscles around key problem areas like the jowls, eyes and foreheads to lift and sculpt, improving lymphatic drainage and reducing puffiness (especially around the eyes).

It takes approximately 43 [muscles] to frown and 17 to smile, but without proper stimulation, face muscles are prone to sagging
~ Inge Theron