Parisian Poise

Writer Véronique Lo | January 6, 2015

French luxury fragrance house diptyque has extended and renovated its IFC mall boutique to bring the warmth and elegance of its original boutique at 34 Boulevard Saint Germain in Paris to Hong Kong. Adorned with brass and warm wood accents as well as a trunk-like wall made from 400 candles, the new store is a space of sophistication that reflects the brand’s ethos. One of the new features is the olfactory discovery ritual, which showcases diptyque’s eaux de toilette and eaux de parfum collections. The shop also offers free personalised advice to regular customers and those who are keen on exploring new territories in the fragrance world.